Safe-On-Board is an application for cruise ship passengers. Its primary objective is to ensure the passenger safety and convenience. It assists the passenger understand his position and how to navigate around the ship and at the same time offers increased awareness by the crew about the safety of the passengers.
To increase the potential of use and buy-in from the passengers, the application may be also offered as part of a mobile concierge application, attending to all the needs of the passengers, including services, support for commercial activities, navigation around the ship and ultimately safety.
Among the commercial features offered are
Location based advertising (e.g. "happy hour" special offers for passengers who like cocktails and pass near a bar of the ship)
Analytics mechanism for identifying statistics and trends relevant to the consuming statistical behavior
The application (through its back end functionality), supports the officers of the ship to better assess the situation with regard to passengers' safety. The functionality of the application is in complete accordance to IMO (International Maritime Organization) and SOLAS (Safety-Of-Life-At-Sea) regulations.